{"title":"Management \u0026 Business: General","description":null,"products":[{"product_id":"hooked-how-to-build-habit-forming-products-hardcover","title":"Hooked: How to Build Habit-Forming Products (Hardcover)","description":"\u003cp\u003e\u003cb\u003e'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy \u0026amp; Mathe\u003c\/b\u003er\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cb\u003eNir Eyal reveals how \u003c\/b\u003e\u003cb\u003esuccessful companies create products people can't put down - and how you can too\u003c\/b\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?\u003cbr\u003e\r\n\u003cbr\u003e\r\nNir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive \"hook cycles,\" these products bring people back again and again without depending on costly advertising or aggressive messaging.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003ci\u003eHooked \u003c\/i\u003eis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. \u003ci\u003eHooked \u003c\/i\u003eis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.\u003cbr\u003e\r\n\u003cbr\u003e\r\nEyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.\u003c\/p\u003e\r\n","brand":"Nir Eyal","offers":[{"title":"Default Title","offer_id":43138367160498,"sku":"9780241184837","price":380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/products\/7002_60db361cd66349.61607341_9780241184837.jpg?v=1687878485"},{"product_id":"job-closer-tpb","title":"Job Closer TPB","description":"","brand":"Wordsworth Books","offers":[{"title":"Default Title","offer_id":43139345776818,"sku":"9781984856968","price":235.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/products\/332736_61170c039804e1.40522522_9781984856968.jpg?v=1687916429"},{"product_id":"more-important-than-money-mm-export-ed","title":"More Important Than Money - MM Export Ed (Paperback)","description":"\u003cspan data-mce-fragment=\"1\"\u003eMany people have million-dollar ideas. They're confident that their new product or service or innovation will make them rich and that all their dreams will come true. The problem is: Most people don't know how to turn their million-dollar idea into millions of dollars. According to many social scientists, the most important thing in life is a person's social and professional network. In other words, the people around us ― our associates, our team, our friends. The people we surround ourselves with ― and the people we go to for advice and guidance―can mean the difference between success and failure. And as he taught in \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eRich Dad Poor Dad,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e if the people around you have a poor person's mindset, it's likely that you'll be, or stay, poor. Your team, in life and in business, will determine if your million-dollar idea will give you a million-dollar payday.\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eMore Important Than Money\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Robert teams up with his most trusted Advisors who contribute not only chapters on the strengths and talents they bring to the team, but offer candid and insightful individual Profiles and excerpts from each of the 14 Rich Dad Advisor Series books. Readers will meet all of Robert's Rich Dad Advisors and learn why they are among his most valuable assets.\u003c\/span\u003e","brand":"Robert Kiyosaki","offers":[{"title":"Default Title","offer_id":43144655536306,"sku":"9781612681085","price":475.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/files\/9781612681085.jpg?v=1690206280"}],"url":"https:\/\/www.wordsworth.co.za\/collections\/management-business-general.oembed","provider":"Wordsworth Books","version":"1.0","type":"link"}