{"title":"Simon Sinek","description":"\u003cp\u003eDiscover the power of purpose and inspired leadership with Simon Sinek’s transformative books.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"start-with-why-how-great-leaders-inspire-everyone-to-take-action","title":"Start With Why (Paperback)","description":"\u003cp\u003eWhy are some people and organisations more inventive, pioneering and successful than others?\u003cbr\u003e\u003cbr\u003eAnd why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters why you do it. \"Start with Why\" analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.\u003cbr\u003e\u003cbr\u003eSimon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why? Why do we do what we do? Why do we exist? 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Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.\u003cbr\u003e\u003cbr\u003eThis easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? 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Fulfilment comes when we live our lives on purpose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n'What are you going to do with your life? What are you doing with your life now?'\u003cbr\u003e\r\n\u003cbr\u003e\r\n'Do you have goals? A vision? A clear sense of why you do what you do?'\u003cbr\u003e\r\n\u003cbr\u003e\r\nAlmost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain.\u003cbr\u003e\r\n\u003cbr\u003e\r\nThough there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust.\u003cbr\u003e\r\n\u003cbr\u003e\r\nWe can try to build a successful career or a happy life alone, but why would we?\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cb\u003eTogether is better.\u003c\/b\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nThis unique and delightful little book makes the point that together is better in a quite unexpected way. 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