{"title":"Your Buainess Masterclass Starts Here","description":null,"products":[{"product_id":"who-moved-my-cheese-paperback","title":"Who Moved My Cheese? (Paperback)","description":"\u003cp\u003e\u003cb\u003eWith over 2.5 million copies sold worldwide, \u003ci\u003eWho Moved My Cheese?\u003c\/i\u003e is a simple parable that reveals profound truths\u003c\/b\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nIt is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIn the story, the characters are faced with unexpected change in their search for the cheese. 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Strategy changes like the seasons. \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThis is a book about something much more permanent.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eAt the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThese are the fundamental laws that will ensure excellence.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThey are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThese laws will work now or in 100 years from now. 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