{"product_id":"irresistible-how-cuteness-wired-our-brains-and-conquered-the-world","title":"Irresistible: How Cuteness Wired our Brains and Conquered the World (Trade Paperback)","description":"\u003cp\u003eWhy are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters?\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and protection - but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eJoshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"a-text-italic\"\u003eIrresistible\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003edelves into the surprisingly ancient origins of Japan's kawaii culture, and uncovers the cross-cultural pollination of the globalised world. If adorable things really do rewire our brains, it can help answer some of the biggest questions we have about our evolutionary history and the mysterious origins of animal domestication.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.\u003c\/span\u003e\u003c\/p\u003e","brand":"Professor Joshua Paul Dale","offers":[{"title":"Default Title","offer_id":43280343564466,"sku":"9781800818255","price":475.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/files\/9781800818255.jpg?v=1697798797","url":"https:\/\/www.wordsworth.co.za\/products\/irresistible-how-cuteness-wired-our-brains-and-conquered-the-world","provider":"Wordsworth Books","version":"1.0","type":"link"}