{"product_id":"it-just-works-trade-paperback","title":"It Just Works (Trade Paperback)","description":"\u003cp\u003e\u003cb\u003e\u003cstrong\u003ePRE-ORDER NOW! The estimated release date is 9 October 2026. Please note your complete order will only ship once the Pre-Order item becomes available.\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSimplicity is Apple’s competitive advantage.\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eIt Just Works\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eshows you how to make it yours.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.\u003cbr\u003e\u003cbr\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eIt Just Works\u003c\/i\u003e, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSteve Jobs\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eto\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eTim Cook\u003c\/b\u003e, and carried forward by\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eJohn Ternus\u003c\/b\u003e. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.\u003cbr\u003e\u003cbr\u003eThis book will show you how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuild effective solutions from the ground up.\u003c\/li\u003e\n\u003cli\u003eMake work simpler for you and your colleagues.\u003c\/li\u003e\n\u003cli\u003eRemove friction from products, processes and decisions.\u003c\/li\u003e\n\u003cli\u003eSolve problems that your customers don't even know they have.\u003c\/li\u003e\n\u003cli\u003eCommunicate simply, persuasively and quickly.\u003c\/li\u003e\n\u003cli\u003eStay focused and drive change.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eBased on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.\u003c\/p\u003e","brand":"Neil West","offers":[{"title":"Default Title","offer_id":47432122761394,"sku":"9781035082018","price":360.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/files\/9781035082018.webp?v=1781001640","url":"https:\/\/www.wordsworth.co.za\/products\/it-just-works-trade-paperback","provider":"Wordsworth Books","version":"1.0","type":"link"}