{"product_id":"leading-digital-turning-technology-into-business-transformation","title":"Leading Digital: Turning Technology into Business Transformation","description":"Become a Digital Master--No Matter What Business You're In If you think the phrase \"going digital\" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.","brand":"George Westerman","offers":[{"title":"Default Title","offer_id":67670126428338,"sku":"9781625272478","price":865.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/files\/9781625272478.jpg?v=1791598902","url":"https:\/\/www.wordsworth.co.za\/products\/leading-digital-turning-technology-into-business-transformation","provider":"Wordsworth Books","version":"1.0","type":"link"}