{"product_id":"messengers-who-we-listen-to-who-we-dont-and-why","title":"Messengers: Who We Listen To, Who We Don't, And Why","description":"\u003cp\u003e\u003cb\u003e____________________________\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhy are self-confident ignoramuses so often believed?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhy are thoughtful experts so often given the cold shoulder? \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAnd why do apparently irrelevant details such as a person's height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying? \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003eWhen deciding whether or not someone is worth listening to, we think we carefully weigh their words and arguments. But those are far from being the only factors that hold sway with us.\u003c\/p\u003e\u003cp\u003eIn this groundbreaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person's appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ. And they demonstrate how the tiniest of signals - from the shoes we wear, to the pitch of our voice and the warmth of our smile - can transform how others perceive us and so determine whether they are prepared to pay heed to what we have to say. \u003c\/p\u003e\u003cp\u003eAbove all, Martin and Marks show how looking and sounding right is often far more persuasive than actually being right. \u003c\/p\u003e\u003cp\u003eIn a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger \u003ci\u003eis \u003c\/i\u003ethe Message.\u003cbr\u003e\u003cb\u003e____________________________\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'A tour de force. Timely and thoroughly researched.'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003eProfessor Robert Cialdini, author of \u003ci\u003eInfluence and Pre-suasion\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'\u003ci\u003eMessengers\u003c\/i\u003e is engaging, informative and entertaining. It will change the way you think about who you follow and take advice from. But why would you listen to me? Read their book to find out.' \u003c\/b\u003e\u003cbr\u003eProfessor Tali Sharot, author of \u003ci\u003eThe Optimism Bias\u003c\/i\u003e and \u003ci\u003eThe Influential Mind\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!'\u003c\/b\u003e\u003cbr\u003eCass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of \u003ci\u003eConformity\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eFascinating'\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Economist\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e'\u003cb\u003eZeitgeisty'\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFinancial Times\u003c\/i\u003e, Business Book of the Month\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'Messengers is a crucial reminder that the messenger is as important as the message. S\u003c\/b\u003e\u003cb\u003euperficial indicators count.'\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePR Week\u003c\/i\u003e\u003c\/p\u003e","brand":"Stephen Martin","offers":[{"title":"Default Title","offer_id":40308721942706,"sku":"1847942369","price":340.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/products\/33319_611e8439263e79.95691776_9781847942364_360247ab-007d-4296-8264-52294a486f9e.jpg?v=1640840179","url":"https:\/\/www.wordsworth.co.za\/products\/messengers-who-we-listen-to-who-we-dont-and-why","provider":"Wordsworth Books","version":"1.0","type":"link"}