{"product_id":"sweat-scale-ell-build-your-business-into-an-asset-of-value","title":"Sweat, Scale, $ell: Build Your Business Into an Asset of Value","description":"An astonishing 94.6% of businesses fail to sell, closing at an enormous cost to the owner, their family, their staff and the economy. It's a shocking realisation to many business owners that after all the courage it took to start, the creativity and care it took to build, every business faces only two possible ends: a sale or closure. So you've got to build to $ell. \n\n Sweat, Scale, $ell shares real business-building stories about how ordinary business owners changed their fate using the Asset of Value method, a practical approach to building a winning business. With Pavlo Phitidis, they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard on the accelerator to ramp up growth in preparation for $ale to create a business any buyer would want.","brand":"Pavlo Phitidis","offers":[{"title":"Default Title","offer_id":40305551278258,"sku":"1770106731","price":320.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/products\/28683_611d3b38d4c247.15019952_9781770106734.jpg?v=1671878643","url":"https:\/\/www.wordsworth.co.za\/products\/sweat-scale-ell-build-your-business-into-an-asset-of-value","provider":"Wordsworth Books","version":"1.0","type":"link"}