{"product_id":"the-lean-startup-trade-paperback","title":"The Lean Startup (Trade Paperback)","description":"\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLING SENSATION \u003c\/b\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cb\u003eMost new businesses fail. But most of those failures are preventable.\u003c\/b\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003ci\u003eThe Lean Startup\u003c\/i\u003e is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003ci\u003eThe Lean Startup\u003c\/i\u003e is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.\u003cbr\u003e\r\n\u003cbr\u003e\r\nNow is the time to think Lean.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cb\u003e\u003ci\u003eThe Lean Startup \u003c\/i\u003echanges everything - \u003ci\u003eHarvard Business Review\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\r\n","brand":"Eric Ries","offers":[{"title":"Default Title","offer_id":40304205725874,"sku":"670921602","price":420.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/9191\/8002\/products\/15459_611e3ddda272f1.46169754_9780670921607.jpg?v=1643178452","url":"https:\/\/www.wordsworth.co.za\/products\/the-lean-startup-trade-paperback","provider":"Wordsworth Books","version":"1.0","type":"link"}