FROM #1 NYT BESTSELLING AUTHOR - the only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place. Praise for Jeff's previous book, Launch: 'This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for.' -- Brendon Burchard, #1 New York Times bestselling author In Launch 2.0, Jeff brings his definitive guide up to date with the latest developments and hot topics in the rapidly changing world of online marketing, reflecting both the ways the landscape has shifted and the ways his own teaching has evolved. The core of the book is Jeff's signature Product Launch Formula, which breaks down every step in the process of launching a product or business - no matter how humble the budget. Readers will find: * Guidance for everything from a Seed Launch, which starts completely from scratch, to mega JV Launches that can bring in millions in a matter of days * New chapters offering fresh insight into live launches, paid traffic, social media and more * New case studies from clients Jeff has coached to success in the past five years, many of them household names Whether you have an existing business you're ready to scale, or you're preparing to start one, Launch 2.0 is your up-to-the-minute key to engineering massive success.