Selling your product or service online is now non-negotiable.

This book is a practical and accessible guide to digital marketing for small businesses, using real world examples. Written by Catherine Black and Belinda Mountain, of South African digital agency Black Mountain, the book distils their knowledge of working with some of South Africa’s biggest brands into bite-sized chunks of marketing know-how.

You’ll learn:

• How to craft a digital sales strategy
• Which marketing collateral you really need
• How to create a website or page that’s a great sales tool
• How to write emotive web copy that inspires action
• Conceptualising and launching your own digital PR campaign

This book will empower you as a small business owner to navigate the world of digital marketing in a way that maximises your time and budget.