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Genius: How To Take Smart Ideas Global (Trade Paperback)

by Bruce Whitfield
ISBN: 9781770107564
Original price R 350.00 - Original price R 350.00
Original price R 350.00
R 350.00
R 350.00 - R 350.00
Current price R 350.00
South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global. Genius tells the stories of some of the extraordinary individuals, companies and industries whose ideas, products and raw materials solve problems and add value across the globe.

Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.

Genius examines what it takes to thrive in an increasingly complex, fast-paced and divisive global environment. These are lessons for anyone looking to succeed anywhere against the odds.

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