Handwritten: The Founding Story of Yuppiechef
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PRE-ORDER NOW! Estimated release date: 7 October 2026. Orders will be dispatched shortly after release. Please note that your complete order will only ship once the pre-order title becomes available. If you selected Click & Collect, we'll notify you when your order is ready for collection.
The untold story behind one of South Africa's most loved online businesses.
For sixteen years, Andrew Smith co-founded and helped build Yuppiechef from a suburban lounge into one of South Africa's most recognised retail brands.
Along the way, he kept a daily handwritten journal.
Handwritten tells both stories: the public story of building a company, and the private story of self-doubt, anxiety, ambition, failure, growth, friendship, and resilience.
Publicly, Andrew smiled for the cameras and spoke about growth. Privately, he wrestled with the fear of failure.
Now, for the first time, those two stories are told side by side.
