Innovate the Next by Tiisetso Maloma examines innovation through evolutionary biology and psychology, targeting entrepreneurs and innovation enthusiasts.

Section I: Foundations of Innovation

• Chapter One introduces the Adjacent Possible Theory, detailing enabling factors for product success: behavioral utility, innovation stacking, location-specific advantages, convenience metrics, business models, and luck.
• Chapter Two presents the Human Greed Pyramid, linking human inclinations to the success of innovations and revealing opportunities for product development.
• Chapter Three explores how to map human inclinations to innovation strategies.
• Chapter Four focuses on developing skills for innovation tailored to various stakeholders.

Section II: The Fourth Industrial Revolution

• Connects foundational concepts to technologies like robotics, AI, and biotechnology, discussing key innovation theories such as Moore’s Law. It emphasizes the need for adaptability and foresight in today’s rapidly evolving landscape.

Overall, Maloma's work highlights the interplay between biological insights and technological advancements in fostering successful innovation.