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The Craving Mind: 10th Anniversary Edition

Regular price R 395.00
Sale price R 395.00 Regular price
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Author: Judson Brewer

Imprint: Yale University Press

Binding / Format: Paperback / softback

Publisher: Yale University Press

Page Count: 264

ISBN: 9780300292879

A leading neuroscientist's internationally acclaimed account of how addiction works and can be overcome, now in a ten-year anniversary edition

In this landmark book, psychiatrist and neuroscientist Judson Brewer, M.D., Ph.D. ("Dr. Jud") reveals how and why people become addicted-to cigarettes, alcohol, drugs, food, technology, and more-and how they might break free of cycles of addiction. Weaving together patient stories, personal stories, and scientific findings from his lab, he

* shows how the same learning processes that once helped our species survive have hardened over time into bad habits;
* examines how craving, addiction, and habit loops have intensified due to smartphones, social media, and algorithm-driven environments;
* expands our understanding of addiction and anxiety, revealing how substances, technology, outrage, and worry all follow identical habit-forming learning mechanisms-and why willpower isn't the solution;
* emphasizes curiosity and awareness as tools for breaking habits and reclaiming choice in a world designed to keep us stuck.

Now updated with a new preface, Brewer's revolutionary book shows us how to move from a craving mind to one that is capable of being present, curious, and kind.

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