This book offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organisation. Some rules help us, but some don't. Do you know which to ditch? And do you know how to create a dynamic, learning culture that doesn't rely on blind bureaucracy? Elon Musk did it with Tesla and Space-X. Pixar does it too. The Israeli Defence Force and US Navy SEALS have been doing it for decades, and their results have been astonishing. In a world of exponential organisations, rule-bound dinosaurs will fall and fade. But you don't have to. They're your rules. Break them!